USA | Church's Texas Chicken and Texas Chicken, one of the largest QSRs in the chicken category, has brought its bold, Texas-inspired flavour to China.
This has marked a major milestone in the company's global growth and its 27th international market. The brand's first restaurant in China is slated to open in Shanghai in Summer 2026, with additional locations to follow.
To support its market entry, the QSR has partnered with Deke Shengtang, a leading local operator and signed a franchise agreement to develop 600 or more restaurants across China over the next several years.
The deal represents the brand's largest international development agreement to date and signals strong long-term confidence in the market.
"This is more than growth. It's a defining moment for our brand," said Roland Gonzalez, CEO of Church's Texas Chicken and Texas Chicken.
"China is one of the most dynamic and influential consumer markets in the world, and we're showing up with a brand that's built for connection, big flavour, real value, and a spirit that brings people together. We're excited to partner with a team that knows how to win locally."
The expansion into China was built on the Church's continued international momentum, following recent growth across Europe and other global markets in 2025. With each new market, the brand has doubled down on what it does best: serving craveable food with a side of community and culture.
"As we expand around the world, we're intentional about how we do it," said Tim Wadell, Executive Vice President, International Business at Church's Texas Chicken and Texas Chicken.
"The team at Deke Shengtang brings the local expertise and ambition we look for in a partner. China presents a significant opportunity, and together, we're building something designed to last, rooted in local relevance while staying true to who we are."
Additional details regarding restaurant design, locations, and future openings in China will be announced closer to launch.
