The Moveable Feast
As foot traffic in the U.S trickled away during the pandemic and the restaurant industry pivoted to off-premises channels, major chains lost their appetite…
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Bold Branding Really Floats the Boat
Subway New Zealand has taken to Queenstown waters for the filming of their next brand marketing campaign, set to go live across the Australasia…
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At the Bottom of the Pecking Order
The World Animal Protection organisation has released its 2021 Pecking Order report, its third assessment of global fast-food brands on chicken welfare performance. The…
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Highly APP-licable
For the second month in a row, McDonald’s had the most downloaded quick-service restaurant mobile app in the U.S. When talking about download performance,…
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Starbucks Trials Secret Online Menu Items in the U.S
Starbucks has confirmed a new beta test that allows select digital customers to order secret menu items popularised on social media via an invitation…
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A Bucket Full of Laughs
In the latest of its out-of-the-box marketing integrations, KFC and Comedy Central are teaming up for a first-of-its-kind comedic integration with TV show Crank…
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Wendy’s To Trial Plant-Based Pilot in Three U.S Markets
The Ohio-based burger brand has been developing a new plant-based Spicy Black Bean Burger for the past year and a half and is ready…
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McDonald’s to Launch its First-Ever Loyalty Programme
Nationwide, McDonald’s U.S will launch its first loyalty programme in brand history from the beginning of next month. MyMcDonald’s Rewards will allow customers to…
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Taco Bell Heads Down South
Just in time for Taco Tuesday, U.S fast-food joint Taco Bell has landed in the South Island. Nearly 100 eager customers donned taco shell…
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Subway Brings Back Fan-Favourite
Subway New Zealand has announced it is serving up a sell-out favourite again this winter, with the return of the Ultimate Cheesy Garlic Bread…
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McDonald’s Tests Automated Drive-Thru Technology in the U.S
The future is arriving fast at a handful of McDonald’s drive-thru lanes. The quick-service giant is testing automated voice-ordering technology at 10 stores in…
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Curry is Still the Country’s Go-To Dish
Ensuring restaurants add the right amount of spice is one of the most popular requests curry-loving foodies make when ordering. New data from online…
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