USA | Chipotle Mexican Grill announced its first-ever simultaneous launch of two limited-time menu items.
Over the past few years, one fan-created food hack has exploded in popularity online: customers using packaged seasoned chips to put their own spin on Chipotle meals.
Some ditch their fork and scoop up every bite with chips, while others crush them over burrito bowls for extra crunch or turn their meal into a "walking taco" by pouring their bowl directly into a chip bag.
Since 2022, mentions of seasoned chips paired with Chipotle entrees have increased more than 1,500 percent across social platforms, while related TikTok and Instagram content has generated approximately 96 million engagements.
Building on that behaviour, Chipotle developed Chilli Lime Chips as its own take, transforming the viral fan trend into an official menu item made with only real ingredients. However they're enjoyed, the chips deliver bold flavour and satisfying crunch to any Chipotle entrée.
Pollo Asado has also returned for a limited time with an all-new recipe featuring freshly grilled adobo chicken seasoned with garlic, Mexican spices and hand-cut cilantro, then finished with bright citrus and real lime for a savoury, smoky flavour.
Pollo Asado is available to all customers in the U.S. and Canada for a limited time, while the Chilli Lime Chips will be available from the 4th of September.
More global news here
