USA | Nutella Café, owned and operated by Ferrero, has returned with a newly reimagined experience, featuring a refreshed design, expanded menu and, for the first time, a convenient order-ahead option.
As part of Ferrero's ongoing dedication to evolving with guests, the Nutella Café has emerged from a complete revamp with a fresh new look, an expanded menu, and the beloved chocolate-hazelnut-filled classics, crepes, waffles, and more, making it a Chicago staple for visitors and locals alike.
"Chicago is home to something truly unique, the world's only permanent Nutella Café, and we could not be more honoured to welcome guests back," said Richard Fossali, Vice President and General Manager, Fannie May and Nutella Café.
"While the space has been completely reimagined, it still delivers everything fans love about the Café. To bring that experience back to Michigan Avenue is a proud moment for everyone at Ferrero."
The redesigned space drew on the iconic Nutella jar, featuring a custom ordering station inspired by its signature silhouette, along with a swirling bronze mesh ceiling and textured walls that echo the brand's chocolate-hazelnut spread.
Dedicated zones for merchandise, ordering, and dining will create a more seamless guest experience, while feature walls throughout offer "Instagrammable" moments.
An elevated menu introduces new offerings, including Nutella Tiramisu Cups, Nutella Mocha Frappes, Nutella Milkshakes, Nutella Ice Cream Cones and Nutella Peanut Spread, now available as an add-on to cafe favourites, along with assorted new gelato flavours from Ferrero partner, Vero Gelato.
Guests can also enjoy fan-favourite items like customised Nutella jars, a beloved staple that keeps Chicagoans and visitors from around the world coming back. New merchandise, including Nutella tumblers, key chains and mini totes, will also be available for purchase.
Soon, guests will also be able to order ahead for pickup or join a new waitlist to be notified when their table is ready. Whether stopping between meetings or making it a destination visit, the new features will make it easier than ever to enjoy the Nutella Café experience.
As the Nutella Café approaches its tenth anniversary in 2027, the newly renovated space marks the beginning of an exciting next chapter.
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