Within the Asia Pacific market, foodservice sales have continued to climb, with food delivery taking a large percentage of orders.
Delivery has proven itself to be a dynamic and optimistic fulfillment channel within foodservice, and its share of the sector is expected to reach 25 percent by 2030. The Asia Pacific region already accounts for 40 percent of global foodservice sales, according to Euromonitor International.
In the recent Euromonitor 2026 Asia Pacific Outlook, it was revealed that the region has a forecast compound annual growth rate of 4.8 percent annually until 2030.
Consumer foodservice in Asia Pacific reached USD 1.3 trillion in value sales in 2025. Globally and in Asia Pacific, one in every five dollars of foodservice spending is now fulfilled through delivery.
Specialist coffee and tea shops in Asia Pacific amount to USD 45billion in 2025 and are set to grow at a nine percent CAGR through to 2030. This growth is led by China, South Korea and Japan, with a CAGR of 14 percent, six percent and five percent respectively.
Coffee and tea specialists are also seeing a rise with brands expanding, especially in Southeast Asia. Malaysia is set to see a high growth of 12 percent, driven by local brand expansion and Chinese brands entering the country due to growing disposable income and urban population.
While competitive pricing, continuous beverage innovations and local flavours are capturing local consumers, new frontier players are reshaping the competitive landscape of beverages in Asia. Limited-service restaurants are aggressively targeting growth through similar beverages, with a mix of in-house menu extensions, new outlet concepts and collaborations.
“In a stiff environment where everyone is trying to enhance experience, it is important for brands to set themselves apart through small wonders, such as limited-time in-store events and merchandise, in-person customer interactions and a compelling story that justifies the experience,” said Nathanael Lim, Asia Pacific insight manager for beverage, at Euromonitor International.
“To win consumers, foodservice brands need to partner with delivery platforms to help turn brand consumer loyalty to sales. Knowing and being strategic with what platform to work with is key to staying differentiated in a platform-dominated world.”
Asia Pacific’s share of eat-in has stabilised following the pandemic and makes up in 62 percent of foodservice sales in 2025, dropping from 66 percent in 2020. The forecast market will see a modest CAGR of two percent to 2030.
Share of takeaways decreased from 18 percent in 2020 to 14 percent in 2025, as delivery costs remain low in major markets like China, leaving digital takeaway a niche option. Takeaway’s share in Asia Pacific is likely to further decrease, stabilised at 13 percent in 2030.
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