New Zealand Fashion Week has announced an exciting collaboration with Auckland's acclaimed bakery and hospitality brand, Daily Bread.
The collaboration reflected a shared philosophy among two New Zealand businesses, built on craftsmanship, creativity, and a commitment to quality.
Leading the culinary direction will be renowned New Zealand chef Tom Hishon, co-founder of Daily Bread and formerly of Kingi and Orphans Kitchen. Known for championing seasonal ingredients, local suppliers and refined yet approachable dining, Hishon will oversee the hospitality experience across the week.
"We're excited to bring Daily Bread and an elevated food experience to New Zealand Fashion Week this year," said Hishon.
"I believe there are many common principles and threads we share together with our local designers, creativity, craft and utilising the natural resources around us to create a narrative that is unique to this part of the world."
A dedicated Daily Bread Pop-Up Café will welcome visitors into the precinct, featuring exclusive pastries created especially for NZFW alongside signature Daily Bread favourites, Coffee Supreme coffee, All Good plant milks, Liquid Lightning juices, and a selection of special event-only offerings.
Beyond the café, the wider food and beverage programme will be curated by Hishon and the Daily Bread team, delivering a hospitality experience that extends far beyond what guests would traditionally expect from a fashion event.
Guests expect a menu of thoughtfully curated dishes, from Daily Bread Hot Spelt Pretzels with whipped goat’s cheese and hot honey, to Fiordland Wapiti croquettes and artisan charcuterie plates.
In the VIP Lounge, the offering steps up to include separate day and evening menus, including an afternoon ‘high tea’, a daily Te Matuku oyster hour, post-show desserts and plenty of Champagne to boot.
The hospitality programme has brought together some of New Zealand's leading culinary and events talent, including celebrated NZ chef Tom Hishon, event manager Lauren Grima, whose experience includes both Melbourne Fashion Festival and Australian Fashion Week, hospitality creative Al Keating, beverage direction from Dave Horan and Good Spirits with a dedicated cocktail activation, Daily Bread Brand & Marketing Manager Tessa Wilson, and many familiar faces from the Daily Bread team led by Robbie and Donnie.
New Zealand Fashion Week takes place at Shed 10 in Auckland from the 17th to the 22nd of August 2026.
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