Taco Bell Launch Nacho Fries Rewards

Taco Bell has announced the Nacho Fries Lover's Pass, allowing Rewards Members to get Nacho Fries, more often, for more value. For those looking for even more ways to savour the cheesy goodness of Nacho Fries, Taco Bell is also announcing its latest Nacho Fries innovation: Grilled Cheese Nacho Fries.

Nacho Fries, as one of Taco Bell's standout menu items, naturally led the brand to the creation of the Nacho Fries Lover's Pass as the next step in Taco Bell's digital evolution in offering Rewards Members even more value via the rewards app. This pass is a special opportunity for Rewards Members to relish the beloved fan-favourite, reflecting Taco Bell's unwavering commitment to providing exceptional convenience and a range of options. As a pioneer in digital innovation, Taco Bell continues to set the standard, making sure that the fans can effortlessly savour their preferred menu items.

"We're committed to pushing the boundaries of convenience and innovation for our biggest fans, our loyalty members. The Nacho Fries Lover's Pass is just one example of how we're leveraging digital technology to enhance their experience," Dane Mathews, Chief Digital Officer at Taco Bell, shared.

"Our dedication to our fans and an innovative customer experience continues to be a driving force behind our efforts to leverage digital innovation in transformational ways."