AUSTRALIA | A free pop-up restaurant featuring dishes made only with Woolworths Own Brand is set to open.
Woolworth’s Table will open in Sydney for a week in late May before opening in Brisbane for a week in early June.
The menu has been crafted by popular Australian TV cook Hayden Quinn, and will only feature products that can be bought from Woolworth’s own in-house brand, including its high-quality COOK range.
Every evening the event is on, a range of dishes will be served to showcase to guests how they can create restaurant-quality meals with everyday ingredients. On average, Woolworths Own Brand products are priced 30 cents cheaper than similar brands.
"I started my career as a home cook, so I am really excited about the opportunity to show how simple, great value everyday ingredients and products you pick up at the supermarket can be turned into something truly amazing,” said Quinn.
"Woolies has some incredible products for those who are just starting out in the kitchen, that are super tasty and easy to make. For those with a bit more experience, there's also everything you need to create something special at home. I can’t wait to show people what we’ll be serving up at Woolworths Table.”
The Woolworths Own Brand has been developed by the Woolworths Food Company, and has included thousands of different food products. The range has been crafted by a team of chefs and product developers who have spent years refining and testing products to ensure customers have value for money.
“We’re really passionate about our food, and there’s an amazing team of chefs and product developers who spend years developing recipes and refining and testing our products to make sure they are the absolute best quality and value for our customers,” said Louis Eggar, Managing Director at Woolworths Food Company.
“Woolworths Table is an opportunity to show how far Own Brand products have come in terms of quality and flavour, and how these ingredients can come together to create delicious, restaurant-quality meals that are amazing value for the family at home.”
Woolworth’s Table will also be a zero-waste event, as part of its long-standing partnership with Ozharvest. Leftover products from each event will be donated to Ozharvest.
To read more global news, click here.
