In an effort to raise awareness about the state of men’s mental health in New Zealand, Speight’s is partnering with Movember for the third time this year, by turning 8 o’clock into M8 o’clock.
In New Zealand, suicide is the leading cause of death among men aged 25-35 years and three out of four suicides committed by men. Over 400 men lose their lives to suicide each year, a total that surpasses lives lost in car accidents.
For the month of November, Speight’s will be encouraging Kiwi men to talk to their mates and check in to see how they’re doing at M8 o’clock each day.
“It can be hard to spot a mate who’s feeling low, and many of us don’t realise that sometimes all it takes is checking in and then spending time to help someone struggling with mental health,” explained Kris Hansen, Senior Brand Manager at Speight’s.
“That’s why this Movember we’ve dedicated time for kiwis to catch up at 8 o’clock and ask a simple, but important question to those they care about, ‘are you okay?’”
For a limited time, in the lead up to Movember, Speight’s 24 packs will be rebranded as Meight’s to help remind customers to connect with one another. Speight’s will also be selling Meight’s t-shirts in a two pack (one for you and one for a mate), with all proceeds going to the Movember Foundation.
“Grow a mo and save a bro seems so simple, but a small act of growing facial hair can inspire donations, conversations and change. One of our callouts is ‘Be a Man of More Words’. Having a supporter like Speight’s, which has a strong connection with NZ men, helps us reach and encourage more men to open up,” said Robert Dunne, Country Manager at Movember Foundation.
“We love the concept of M8 o’clock and it ties in nicely with a social cue for men to open up and connect in ways that maybe haven’t been available to them in the past.”
To get involved with Speight’s M8 o’clock campaign, simply connect with a mate at 8 o’clock throughout the month of November or join team Speight’s to show your support and help raise funds for the Movember Foundation at nz.movember.com