Canada | Subway Canada has announced the launch of The Great Canadian Challenge - a national competition that allows consumers to channel their inner All-Star and win millions of Subway MVP Rewards points.
Adding to the increased earning power of Subway’s refreshed loyalty program, Subway MVP Rewards, guests will have seven days to follow the clues to hidden QR codes dotted around the country and enter for the chance to win one of 10 grand prizes of 1,000,000 MVP Rewards points – redeemable for hundreds of subs or thousands of cookies.
“On the heels of the launch of Subway MVP Rewards, we’re excited to give Subway fans even more perks in pursuit of their favourite subs,” said Lisa Mazurkewich, Head of Marketing at Subway Canada.
“We’ve seen consumers go to great lengths for Subway sandwiches, and we’re delighted to have the opportunity to reward them for doing so with The Great Canadian Challenge.”
Codes will be hidden in Vancouver, BC; Edmonton, AB; Saskatoon, SK; Winnipeg, MB; Toronto, ON; Quebec City, QC; St. John’s, NL; Charlottetown, PEI; Halifax, NS; and Fredericton, NB.
Once scanned, the QR codes will direct consumers to the contest entry page, where they will fill out their contact information to complete the entry process. The promotion will run for seven days.
