Eat New Zealand has been awarded the Auckland Airport $100,000 Tourism Development Grant to develop ‘out of the ordinary’ thinking to promote New Zealand and establish the country the world’s premium food destination. This fund will assist towards establishing a nationwide food celebration that showcases the story of New Zealand food alongside traditional Matariki celebrations.
“Eat New Zealand were the standout winner for this year’s grant, demonstrating fresh and creative ideas plus a clear strategy to promote New Zealand as a food tourism destination and encouraging travellers to explore more of our exciting and diverse tourism experiences,” said Scott Tasker, Auckland Airport’s general manager aeronautical commercial.
This news comes as part of a momentous week for Eat New Zealand, as the organisation co-presented the first ever Food Hui, alongside the Restaurant Association. The Christchurch event, was attended by over 250 individuals from throughout the country and touted as “the most important food conversation in New Zealand”.
“It’s a big, ambitious goal, but it’s one that we are going to go after with everything we have,” said Angela Clifford, CEO of Eat New Zealand. “We want New Zealand to be the world’s premium food destination. We want to support the development of sustainable food systems, making sure all Kiwis have access to our food. We want to increase New Zealand’s unique culinary credentials by sharing our food stories with the world.”
