Domino’s launches world-first technology

Domino’s Pizza Enterprises has released the DOM Pizza Checker, a machine that is set to improve the product quality and consistency throughout it’s Australian and New Zealand stores. The DOM Pizza Checker addresses a prevalent issue among pizza companies, “My pizza doesn’t look like it should.” The DOM Pizza Checker will eradicate this problem, as it will ensure that only the highest quality pizzas go out the door, even in busy periods.

Nick Knight, Domino’s Australia CEO, said, “At Domino’s, we are always working on how we can be better—whether that be delivering better ingredients, products or services to our customers. However, the reality of a busy store can sometimes mean pizzas go out which are below the high standards our customers expect, and quite frankly, deserve.” The DOM Pizza Checker sits above the cut bench and takes images of each pizza before it goes out to the customer. If the pizza is not high enough quality, the team will promptly remake it. Knight said that this is the first stage of the innovative technology solution, which will continue to learn, improve and develop over time.

“Currently, DOM Pizza Checker can recognise, analyse and grade pizzas based on pizza type, correct toppings and even distribution. It does this by capturing an image of the pizza and using artificial intelligence to compare this data with a large dataset of correct pizzas, making a quick assessment.”

The DOM Pizza Checker is a collaborative effort between Domino’s and Dragontail Solutions, who have been working for more than two years to bring the DOM Pizza Checker to life. The DOM Pizza Checker is now live across New Zealand and Australia.