Globally, the QSR sector has adapted to customer ordering and spending behaviours, making the experience more convenient for them.
Drive-thru lanes and off-premise formats are transforming store economics by enabling operators to increase revenue per square foot without expanding dining areas. In 2025, McDonald's reported that 70 percent of its U.S. sales came from drive-thru and delivery channels. New locations dedicated just 25 percent of their floor space to seating while investing in dual-lane drive-thrus equipped with AI-powered voice ordering, which cut transaction times to under 90 seconds. Chains in Australia and the Middle East are retrofitting existing sites with walk-up windows and dedicated curbside pickup bays, achieving an 18 percent increase in throughput in pilot markets during 2025. This shift also eases labour pressures, as off-premise orders require fewer front-of-house staff and allow kitchens to batch production during peak periods.
Rapid urbanisation and increasingly busy lifestyles are driving the growth of quick-service restaurants (QSRs) globally. As urban populations grow and consumer routines become more fast-paced, demand for quick, convenient dining options has surged, creating significant opportunities for QSR chains to expand their footprints. As of 2024, McDonald's operates a total of 43,477 outlets worldwide, showcasing its extensive global reach and dominance in the fast-food market. The brand continues to expand its presence, catering to diverse consumer preferences across various regions. Similarly, KFC, with 31,981 stores globally as of 2024, has established itself as a significant player in the fast-food industry.
Known for its fried chicken offerings, KFC's widespread presence highlights its ability to adapt to different markets and sustain its growth trajectory. The increasing penetration and expansion of QSR chains like McDonald's and KFC underline the sector's ability to meet the evolving demands of urban consumers seeking convenience and quick meal options. This trend is further supported by QSR brands' strategic efforts to innovate their menus, enhance delivery services, and leverage digital platforms to reach a broader audience, thereby ensuring sustained growth in the competitive fast-food market.
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