U.S.A. | Pizza Hut has entered the burger business with a 'better way to burger'.
Pizza Hut has introduced the new Cheeseburger Melt, a parmesan-crusted thin crust Melt folded and loaded with beef, applewood-smoked bacon, onions, mozzarella, and cheddar, served with Burger Sauce on the side. The savoury, cheesy, crunchy menu item ditches the bun and combines a medley of flavours for those craving a cheeseburger all wrapped into a crispy thin crust. With this handheld, Pizza Hut has cracked the code for what a cheeseburger should be: portable, crunchy, and oozing with cheese.
For the launch of the new Cheeseburger Melt, Pizza Hut has encouraged burger enthusiasts to cheat on their usual burger chain to prove their new favourite cheeseburger is now from a pizza place instead and even Better With PEPSI. Pizza Hut will deploy delivery drivers to make appearances at certain fast-food burger chain drive-thrus, complete with a QR code displayed on their back windows to scan for a better burger.
"As a brand known for exceptional pizzas, venturing into the burger business is an exciting first for us," said Lindsay Morgan, Chief Marketing Officer at Pizza Hut.
"We thought we'd kick off our burger journey with something bold. That's why we're making waves in burger chain drive-thrus, serving up our delicious new Cheeseburger Melt for all you burger lovers out there."
Each order of Melts features two slices of Pizza Hut's signature Thin N' Crispy crust loaded with an abundance of toppings and cheese, folded over, baked to melty perfection and complemented with a dipping sauce that pairs perfectly with the individual-sized meal and a PEPSI. In addition to the cheeseburger, Pizza Hut Melts are available in four other recipes: Pepperoni Lover's served with marinara dipping sauce, Buffalo Chicken served with buffalo dipping sauce and ranch dipping sauce, Chicken Bacon Parmesan served with ranch dipping sauce, and Meat Lover's served with marinara dipping sauce.
"For the first time ever, we packed everything you know and love about a cheeseburger into our craveable Thin N' Crispy crust to develop the new Cheeseburger Melt," said Rachel Antalek, Chief Food Innovation Officer at Pizza Hut.
"Unlike a traditional cheeseburger, the Cheeseburger Melt dips perfectly into what we would argue is the world's best burger dipping sauce. We challenge you to find a better burger and sauce experience."
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