Following its sustainability announcement in August of this year, Coca-Cola has launched its first television campaign thanking Kiwis for recycling and announcing all 600ml and under Coca-Cola bottles are now made from 100 percent recycled plastic.
The animated commercial features a lady bird on a mission to lift an empty Coke bottle into a recycling bin. She can’t do it alone and is soon helped by an army of ants. The ad ends with the message: “With a little help, we can make a big change. Our bottles are now made from 100% recycled plastic. Thanks for recycling!”.
The latest campaign is a part of the brand’s global commitment to a ‘World Without Waste’ a packaging vision which seeks to reduce waste and implement effective recycling programs to protect the planet from plastic waste. “We have made a major commitment and investment to use more recycled plastic – if our bottles are put into the right bin, it can go on to have another life.” shared Richard Schlasberg, general manager of Coca-Cola Oceania. “By encouraging Kiwis to recycle, our plastic bottles can become bottles over and over again, leading towards a circular economy.”
If achieved, this means that over half of the plastic bottles used for packaging will be made entirely from recycled plastic by the end of the year. This includes all packaging smaller than one litre for brands like Coca-Cola, Sprite, POWERADE, Fanta and L&P, as well as Kiwi Blue and Pump water across all pack sizes.
The new television campaign will air across national outlets, digital channels including Facebook and Youtube, and will be supported by a wider campaign featuring recycling messages on bus shelters across the country.
For more information on Coca-Cola’s sustainable packaging goals and initiatives, visit www.coca-colajourney.co.nz/Sustainability
