Jo Williamson, the driving force behind Golden Goose Foods in Christchurch, has been making waves in the food industry with their iconic Howler Hotdogs. The company has recently completed a multi-million-dollar upgrade and moved into a new factory, which is three times the size of their previous facility. This expansion is in response to the soaring demand for their premium hotdogs, which has seen sales double since 2021, both in supermarkets and the food service sector.
What sets Howler Hotdogs apart is their commitment to catering to special dietary needs. They offer award-winning vegan hotdogs, providing a delectable plant-based alternative for consumers. Additionally, their gluten-free hotdogs have garnered a following among coeliacs in Australia despite not yet being available across the Tasman.
Jo Williamson, the founder of Howler Hotdogs, has ambitious plans for the future. They are gearing up to export their delectable creations to Australia, with plans to start in the second quarter of 2024. Williamson emphasized their commitment to meeting local and international demand through the recent factory upgrade.
The new facility boasts a custom-designed production line that can churn out up to an impressive 100,000 hot dogs daily. Furthermore, they have expanded their separate dedicated facility for gluten-free hotdog production, underlining their commitment to providing for various dietary needs.
Howler Hotdogs' expansion isn't limited to Australia alone; they have their sights set on the Pacific region, with plans for further growth in 2024. The future looks promising for this innovative hotdog producer as they continue to reinvent this classic favorite
