If Taco Bell’s themed pop-up hotel opening later this month wasn’t enough, Taco Bell’s latest move with partnered T-Mobile US is sure to please taco lovers. The partnership initially started earlier this year, with Taco Bell joining T-Mobile Tuesdays, a weekly giveaway event started in 2016. Through this, Taco Bell threw a free taco into the mix, leading to the more than 14 million tacos given out since the promotion’s inception.
Introducing ‘T-MoBell’, the brick-and-mortar realisation of the co-branding promotion. Opening later this month, T-MoBell will offer free tacos, as well as co-branded merchandise, and an exclusive T-MoBell freeze drink. John Legere, T-Mobile’s CEO, said, “People love tacos. And they love their phones. T-MoBell is the ultimate fusion of those two loves, and we can’t wait to show everyone what we’ve cooked up.”