McDonald’s to introduce sustainable fish & chips

McDonald’s Canada has released a limited-time meal offering of Fish & Chips. Last summer, a pilot programme run in which 86,500 meals were sold in Atlantic Canada in only three weeks. To show commitment to sustainability, McDonald’s Fish & Chip meals are made with 100 percent wild-caught and Marine Stewardship Council-certified haddock.

The Marine Stewardship Council have assessed the suppliers of the fish, High Liner Foods, and have concluded that the fishing is sustainable and not a threat to either the fish or the ecosystem. Paul Snow, executive vice-president and chief supply-chain officer at High Liner Foods, said, “We’re proud to provide quality seafood that’s been sourced and produced sustainably. As one of the largest seafood companies in North America, we have a responsibility to take the lead in addressing seafood issues.”

The Fish & Chip meal will be available across Canada this spring.