SINGAPORE | Delivery has remained the most dynamic and optimistic fulfilment channel in foodservice, as its share is expected to reach 25 percent in 2030.
Euromonitor’s 2026 Asia Pacific Outlook: Consumer foodservice trends and opportunities webinar revealed that the region is responsible for 40 percent of global foodservice sales, with a forecast compound annual growth rate (CAGR) of 4.8 percent between 2025 and 2030.
Consumer foodservice in the Asia Pacific reached USD 1.3 trillion in value sales in 2025. Globally and in the Asia Pacific, one in five dollars of foodservice is now delivered.
China and Southeast Asia drive delivery’s share of growth
Asia Pacific foodservice delivery accounted for USD 303 billion and increased its share from 16 percent in 2020 to 22 percent in 2025, and is expected to reach 25 percent in 2030.
In Southeast Asia, Indonesia, Vietnam and Thailand are key growth markets for delivery with a CAGR of 13 percent, 10 percent and 9 percent, respectively.
China sees delivery account for 27 percent of foodservice sales in 2025, with an expected CAGR of 6 percent, as delivery becomes affordable enough to become a daily habit.
Asia Pacific’s share of eat-in has stabilised following the pandemic and accounts for 62 percent of foodservice sales in 2025, down from 66 percent in 2020. The forecast market will see a modest CAGR of two percent to 2030.
The share of takeaways decreased from 18 percent in 2020 to 14 percent in 2025, as delivery costs remain low in major markets like China, leaving digital takeaways a niche option. Takeaways’ share in the Asia Pacific is likely to further decrease, stabilising at 13 percent in 2030.
Nathanael Lim, Asia Pacific insight manager for beverages at Euromonitor International, said to win consumers, foodservice brands need to partner with delivery platforms to help turn brand consumer loyalty into sales. Knowing and being strategic with what platform to work with is key to staying differentiated in a platform-dominated world.
New frontier of beverage concepts and occasions drives growth for cafes
Specialist coffee and tea shops in the Asia Pacific amount to USD 45 billion in 2025 and are set to grow at a 9 percent CAGR through to 2030. This growth is led by China, South Korea and Japan, with a CAGR of 14 percent, 6 percent and 5 percent respectively.
Coffee and tea specialists have also seen a rise with brands expanding, especially in Southeast Asia. Malaysia is set to see high growth of 12 percent, driven by local brand expansion and the entry of Chinese brands, as disposable income and the urban population grow.
While competitive pricing, continuous beverage innovations, and local flavours are capturing the attention of local consumers, new frontier players have reshaped the beverage landscape in Asia. Limited-service restaurants are aggressively targeting growth through similar beverages, with a mix of in-house menu extensions, new outlet concepts and collaborations.
Lim added that in a stiff environment where everyone is trying to enhance experience, it is important for brands to set themselves apart through small wonders, such as limited-time in-store events and merchandise, in-person customer interactions and a compelling story that justifies the experience.
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