EUROPE| Doritos has appointed renowned Chef Gordon Ramsay as the new global partner for Doritos Loaded, bringing chef-led creativity to this signature Doritos dish.
Combining creativity, convenience and delicious flavours, Doritos Loaded has tapped into the growing demand for experience-driven dining, both at home and away. As part of the collaboration, Chef Ramsay will create eight signature Doritos Loaded recipes to showcase the meal’s versatility.
Doritos are an amplifier by design, with the substance and unmistakable crunch able to hold and elevate flavorful ingredients. These recipes demonstrate how household ingredients can be transformed into premium, filling, and rewarding meals.
The eight recipes created by Ramsay will be rolled out to restaurant and hospitality operators in key global markets, and several will appear in some of Ramsay’s own restaurants.
The partnership will also extend into Doritos’ relationship with Formula 1, creating high-energy food experiences for fans throughout the race season. This includes two bespoke Doritos Loaded recipes exclusively made for Formula 1 fan zone food trucks. The first of these recipes is Doritos Loaded Hellfire Chicken Nachos, created by Ramsay using his signature Hellfire sauce.
“Doritos has always stood for bold flavour and creative expression, and Doritos Loaded takes that to a new culinary level. Working with Chef Ramsay shows how Doritos chips can form the foundation of a genuinely exciting meal with the ingredients you love,” said Pol Codina, General Manager and Senior Vice President at PepsiCo Food Ventures.
“Through this partnership, we want to inspire both consumers and restaurant partners to take what they see in the Doritos Loaded recipes created by Chef Ramsay and make it their own, pushing their creativity further in both professional kitchens and at home."
Doritos Loaded has become more widely available through food trucks, delivery apps, and restaurant partners, bringing robust, shareable meals to people in more convenient locations.
In select areas in Spain and England, customers can order Doritos Loaded through various delivery apps and restaurant operators. It will be available in additional cities over the next few months, including the Netherlands, France, Germany, and more.
@gordonramsayofficial #ad I’ve always believed that great tasting and easy-to-prepare meals should be enjoyed by people around the world. That’s why I’m excited to announce my partnership with Doritos Loaded! With crunchy Doritos as a base, topped with great protein, vegetables, fresh seasonings and bold sauces you can elevate everyone’s favourite snack into a flavourful, versatile meal that you can enjoy anywhere. Bold flavour. Big crunch 🍽️ #DoritosLoaded
