Cookie Time

Baked with passion, Cookie Time cookies are made with real chocolate and real ingredients. From the get-go, Cookie Time was created for serious cookie munchers; lovers of cookies who appreciate quality, taste and value, and know there's nothing like a cookie to remind us of the comforts of home.

What is your company background, how did you start the business?

We launched Cookie Time in 1983, with the delivery of 70 jars of Original(TM) Chocolate Chunk Cookies to 70 Christchurch stores. Baked with a passion, our cookies are made with real chocolate and real ingredients. We have an ever-evolving range of New Zealand's favourite cookies, from our famous large cookies through to a selection of smaller size treats.

We also make bars and functional foods which are household names, from Bumper brand to the internationally patented OSM All-Terrain Nutrition, and have just launched our latest balanced nutritional breakthrough - OSM Everyday Nutrition.

Cookie Time is driven by entrepreneurship and innovation, with two key NPD drivers across all our brands – plant-based and value. Quality and a focus on real ingredients underpin this.

What is the current product range and variants and how do these products stand out in the market?

Real ingredients, quality and value are hallmarks of all our products. Being a family-owned business, with traditional rack-based cookie ovens and hand-rolled bar lines, we are proud to be New Zealand made, owned and loved.

Our Original 85g Chocolate Chunk Cookie still flies the flag for Cookie Time, with Chocolate Chunk the absolute go-to flavour for consumers. Supporting this we have a large range of cookies in different flavours, formats and sizes. Strong vibrant creative and our much-loved Cookie Muncher character give us cut-through, as does our willingness to innovate and make bold packaging choices.

Likewise, Bumper and OSM stand out in terms of New Zealand made quality and value, and uncompromising creativity. Plus, OSM has incredibly balanced nutrition credentials that are so innovative it is patented.

What are the plans for the business moving forward, is there any expansion on the horizon?

The food industry has challenges and headwinds as a constant. The nature of the challenges changes over time but the skills required to overcome them don’t. Even pre-COVID, food manufacturers were being challenged to innovate and do this quickly. This hasn’t changed, however, I feel that we will see consumer value becoming more important. Quality and provenance are also important going forward and Made in New Zealand, New Zealand owned and family businesses I think will hold a greater place in people’s hearts.

Our online business continues to go from strength-to-strength and gives us a robust platform to support our brands.

Where are your products currently available to buy, and are you looking at or wanting to expand your availability?

Our 50-van strong franchisee network means our products are stocked by more than 5000 outlets across New Zealand and of course, we are always looking at new opportunities to expand our availability.

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