The seafood industry has been the focus of Claire Edwards' attention, not due to inspiration in the traditional sense but rather out of a compelling need to address the problems that plague it.
Her partner Troy, who comes from a long line of fishermen, was already in the business when the duo saw an opportunity to supply high-quality kaimoana to New Zealanders while also making the industry more sustainable.
“Our mission was to harvest kaimoana seasonally, preserve our female marine life, and supply fresh fish directly to our customers within 24 hours,” said Edwards.
“Our goal was clear: to increase the standard of freshness and lead the New Zealand fisheries towards a more sustainable future.”
Her drive to protect Papatūānuku and the oceans for future generations and lead by example to make positive changes within the industry is partly motivated by a deep-seated desire.
However, she also derives great satisfaction from providing people with nutritionally rich, authentically fresh fish that bring joy to their celebrations, anniversaries or Christmas.
Edwards has greatly admired the hard-working women in the rural sector who are innovators and change-makers, using their businesses as a force for good. These women inspire her daily with their dedication to making a tangible difference in their industry, providing better products that promote the well-being of our people, communities, and planet.
“I advise them to let their mahi and values speak for themselves and remain authentic to their mission. They should not be intimidated by the big players in the industry. Their voice is powerful and relevant.”
Before engaging in Tora Collective and running her own business, Claire Edwards had the privilege of honing her skills in various industries. Interestingly, they were all led by husband-and-wife teams. Her most recent position was as the marketing manager for Jules Taylor Wines in Marlborough.
Her journey has had numerous highlights, from diving into incredible underwater worlds with her business partner and love of her life, Troy, to forging relationships with some of Aotearoa's top chefs and relishing their culinary mastery.
Collaboration and networking with other small Kiwi businesses and meeting inspiring entrepreneurs across our country have been some of the most fulfilling aspects of their journey, which they would not have had without Tora Collective.
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