American paper plate brand Cheeky has teamed up with fine artist and ceramist Molly Hatch, a well known for her museum worthy plate installations and whimsical china at Anthropologie, to create paper plates that look like fine China.
For each product sold, Cheeky will provide one meal to a person in need through a partnership with Feeding America. Having only launched eight months ago, the company has already provided four million meals.
“Cheeky is a pipe dream for my partners and me,” said PJ Brice, founder of Cheeky.
“We wanted to replicate a great like that of Blake Mycoskie with TOMS and Neil Blumenthal with Warby Parker. What we are doing is becoming agents of change.”
Cheeky is currently donating about 100,000 meals a week in the USA and their brand’s mission resonated with artist Molly Hatch.
“My brand has been developing for several years through my collaborations with multiple companies and this was an exciting opportunity for me to take my interest in food and combine it with design,” said Hatch.