UK | British pubs have reaped the rewards following England's Euros cup victory, to the tune of £800.
Pubs and bars across the UK could be set for an almost billion-pound boost if the Three Lions are victorious this summer.
A new analysis from leading trade body UKHospitality has estimated the group stage alone will generate an additional GBP 340m in sales for hospitality venues across the UK, rising to GBP 800m if England wins the tournament.
More than 40 percent of Brits have planned to watch the football in pubs and bars, which will result in a 14 percent increase of beer on matchdays.
Chief Executive of UKHospitality, Kate Nicholls, said the nation is set to be gripped by the Euros, with fans filling pubs and bars to cheer on the home nations.
“Outside of being at the games in Germany, we know the pub is the number one place to watch live sport and hospitality businesses can’t wait for the tournament to begin," said Nicholls.
“The group stage alone will provide an additional £340 million in sales, but England lifting the trophy could see almost a billion-pound boost for our pubs—adding just one more reason to get behind the Three Lions.”
This boost for the hospitality sector has come as UKHospitality called for extra measures to support the UK's nighttime economy. Nicholls said the nighttime economy was the beating heart of the UK's vibrant nightlife.
"A comprehensive review to ensure it’s firing on all cylinders is a positive and much-needed commitment for hospitality businesses. “Addressing the challenges of planning, licensing and other red tape is essential and, alongside reducing the burden of business rates on hospitality businesses, will allow the sector to drive growth, attract visitors and create places where people want to live, work and invest."
This review would complement Nicholl's recommendation as chair of London’s Night Time Commission to develop a holistic approach between government, local authorities and regulatory bodies to build a vibrant and diverse nighttime economy.
