PureWine, a US wine filtration company, has released a new, innovative product with the ability to filter and aerate bottles of wine, aiding in the alleviation of wine allergy symptoms. The product is called The Wave and claims to remove histamines and sulfite preservatives in beverages that are responsible for triggering reactions in wine consumers.
Dr David Meadows and his son founded the company in 2014 after the two suffered allergic reactions and headaches after consumption of sparkling, white and red wines.
“I had these symptoms myself for years, so I really wanted to understand what was happening. Science had never really looked at the allergens in wine, but I knew that what I was experiencing was a classic histaminic reaction. My son and I spent three years in the lab to prove it, but now we know: it’s the histamines, most prevalent in reds, as well as the sulfites, common to all wines, that cause allergic reactions to wine. Once we understood the biochemistry, the solution was obvious,” said Meadows.
More than 35 percent of adults in the US over the age of 18 and around 70 percent of US women over 50 years old suffer from allergic reactions to wine occasionally.
“We are delighted to provide wine lovers with a way to alleviate the symptoms of wine allergies and to help more people enjoy the unique pleasures of wine. So many of our customers tell us that they have been avoiding wine altogether because the headaches and the side effects were too unpleasant – until they discovered PureWine.”
PureWine’s The Wave removes histamines and sulfites selectively without altering the natural character of the wine. The company has five global patents on the filtration and restoration technology.