Created by Cordia Corporation, a new kind of food hall is being created in the metaverse, a crypto food hall, that will host 1,000 chefs.
Peter Klamka, CEO of Cordia Corp. and the former owner of The Blind Pig restaurant in Las Vegas, has designed the project as an easy and affordable way for independent restaurant operators to test the crypto waters.
“The restaurant environment is as challenging today as it has ever been. Most independent restaurants are barely hanging on,” Klamka said in a statement.
“A few new customers can literally make the difference between closing for good and surviving. Our chef collection is a fantastic and inexpensive first step for restaurants to get exposure to NFTs and the growing cryptocurrency community.”
Cordia is selling 1,000 chef NFTs as entrance to the food hall. These NFTs, or non-fungible tokens, are digital representations of chefs. There are 500 men and 500 women tokens available, each with a unique name, ranging from Chef Tasty, Chef Yummy, Chef Nasty and Chef Delivered to Chef BTC. The chefs basically represent various cuisines, culinary styles, and personalities.
Token holders will then be invited to cooking events virtually and in person, and receive airdrops of the next series of Crypto Food Hall NFTs and discount codes for virtual restaurants. The cost per chef will be 0.08 ETH (or Ethereum), which translates to roughly USD$200.
This month, menu item NFTs will go on sale, followed by a public sale of food hall locations.
Cordia pledges to use 20 percent of all resale royalties to buy gift cards from independent restaurants that own one of the NFTs. The gift cards will be distributed randomly to members of the community who have signed up for the Crypto Food Hall Discord.
Primarily what NFT holders are getting for their $200 investment is marketing to a crypto audience, which Klamka said is huge and growing. The Food Hall community connects via Discord and Telegram, as well as Instagram and even Facebook, he said.
“I have a belief that everything’s going toward crypto,” said Klamka.
“If you put crypto into a hotel or a restaurant, you will get more customers. I’ll send you a Crypto Food Hall sticker to put on your mobile app, and the crypto kids will find you. It’s like an affinity group.”
