Tourism WA is set to launch a $4.4-million campaign aimed at luring workers from the eastern states and New Zealand to fill a shortfall of about 15,000 hospitality jobs in Western Australia.
Tourism Minister Roger Cook said the Discover the Other Side campaign would run on TV, radio, and online.
"This will be a promotional campaign which will run in the east coast and in New Zealand to encourage people there to really consider Western Australia as a place that they can come to really get a great experience in a terrific part of the world," he said.
"But also really just to extend their own hospitality skills and take advantage of everything Western Australia has to offer.”
The efforts in the tourism and hospitality sector follow the state government cutting red tape and expanding the list of skilled migrants into WA. Among the temporarily relaxed rules are:
- A halving of the required employment contract from 12 months to six months
- Waiving a $200 application fee
- Removal of additional English requirements for professional and manager occupations
- A reduction of work experience requirements
The list of occupations the government is hoping to bring to WA has been expanded from 170 to 276, with 46 new medical and health-related jobs. At the top of the non-medical jobs added to the list is "Accommodation and Hospitality Managers".
