U.S | McDonald’s Launches Virtual Camp

This July, McDonald’s in the U.S will debut a month-long virtual Camp McDonald’s, which offers the brand’s smartphone app users food deals, menu hacks, merchandise, and exclusive concerts.

Among planned music performances for the virtual concerts are blackbear, Omar Apollo, and BIBI on. The lineup will culminate with Kid Cudi at the end of the month.

Other Camp McDonald’s offers include food deals throughout the month for Big Macs, Chicken McNuggets, fries and more. Merchandise will be available throughout the month, including a first week offer of a Retro Grimace Pool Float.

As part of the camp, McDonald’s will be sharing menu hacks and deals on menu items like an Apple Pie McFlurry and a McFlurry Sandwich.