USA | Subway has partnered with Netflix to promote the release of Happy Gilmore 2, with an immersive experience across various restaurants.
Subway has continued to immerse fans in the unforgettable world of Happy Gilmore 2 with a new pop-up experience, transforming one of its Southern California restaurants into a "Happy Place", the titular hero's surreal and serene dream world. Created in close partnership with Netflix, Subway's Happy Place will let fans relive iconic scenes from the number one movie in the world on Netflix, play minigolf on a course inspired by the film's most memorable shots, cast appearances and more. Elevating the entire experience is a Subway restaurant nestled between perfectly-trimmed hedges and flower beds, serving freshly made Happy Gilmore Meals featuring the Cold Cut Combo and All-American Club.
In addition to one-of-a-kind photo ops, Happy Gilmore 2 props and plenty of Subway sandwiches, fans can also relax with ice-cold beer on tap and find their centre in Subway's country-club-style beer garden.
Since launching earlier this month, Subway fans have gobbled up more than 1.6 million Happy Gilmore Meals at restaurants across the U.S. and Canada.
This campaign followed a busy month for Subway, in which it also welcomed Jonathan Fitzpatrick as its incoming Chief Executive Officer.
Previously, Fitzpatrick served in a range of senior leadership positions at Burger King, including Executive Vice President, Chief Brand and Operations Officer. In the role, Fitzpatrick led the single largest menu overhaul in the brand's history, simplified restaurant operations, and reimagined the guest experience while modernising the restaurant's global image.
"I'm honoured to lead this iconic brand that has been serving guests around the world for 60 years," Fitzpatrick said.
"Subway has a solid foundation built on decades of providing freshly made, better-for-you options with value and convenience. I'm excited by the opportunity to shape the future of the company, working alongside our valued franchisees and employees to help drive increased sales and franchisee profitability and grow our brand around the world."
Fitzpatrick worked closely with Interim CEO Carrie Walsh to ensure a seamless transition.
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