Starbucks has confirmed a new beta test that allows select digital customers to order secret menu items popularised on social media via an invitation from Instagram and Facebook, including the Pink Drink Remix and mixed Iced Matcha Latte/Iced Chai Latte.
Often led by influencers, the Seattle-based coffee giant is leaning into ongoing social media trends that come up with new ways to customise Starbucks drinks that can’t find on the menu board. The Matcha/Chai latte combination, for example, was popularized on TikTok earlier this year, and even rapper Lizzo got in on the trend, uploading a video of herself trying the combo drink.
The Pink Drink was officially added to the menu in 2017 after a version of the Pink Drink topped with vanilla sweet cream cold foam was popularised several years ago by customers substituting water for coconut milk in the coffee chain’s Strawberry Acai Refresher.
“Starbucks is always exploring innovative ways to enhance the customer experience,” said a Starbucks spokesperson.
“Our customers and partners often come up with creative customisations and we look forward to hearing feedback on their experience using this digital ordering feature.”
The test is only for a limited time, but it would not be surprising if Starbucks finds more ways to incorporate personalised drinks and social media trends into its digital strategy in the future.