Starbucks in China is set to launch a new all-day dining café in China featuring a brunch menu, cocktails, and premium coffees. The Starbucks Reserve Bakery Café is the firms first such store in China and is revealed during the company’s attempt to expand its retail offering.
Starbucks in China has been facing increasing pressure from independent coffee shops and Chinese startups such as Luckin Coffee who hope to open an additional 2500 stores this year and overtake Starbucks as China’s largest coffee chain.
Starbucks has similar high-end stores in the US where it hopes to pursue an upscale strategy.
Despite slower sales growth than expected, analysts believe that Starbucks will be able to revamp and improve with their efforts in opening new stores and the revealing of their delivery program.