New Zealand will be swarmed by a horde from HELL next week, as the pizza company unleashes its new fleet of 40 zero-emission electric delivery bikes. Prior to heading off for work at stores around the country, ten of the new bikes will tour Wellington’s CBD tomorrow lunchtime with free, freshly cooked pizza for hungry passers-by.

HELL general manager Ben Cumming said that the company's latest initiative was decided independently of, but chimed well with, the government's recently revised 'Zero Carbon Bill'.

“We are always looking for innovative ways to serve our customers, and it is doubly pleasing when these initiatives can work for the broader benefit of the whole country,” he said. “Following the successful launch last year of our first two e-bikes at HELL Victoria Street in Auckland’s CBD, we are excited to now expand the service to stores where we believe it will add value. As well as cutting emissions from our delivery service, the new e-bikes will hopefully prove to be a faster way in congested areas of getting our pizzas where they need to be – in the hands of our customers."

The new e-bikes will be dispatched to selected stores in HELL’s 71-franchise network, with factors such as heavy traffic, lack of parking, scale of area, and frequency of customer orders taken into account.

No licence is required to ride an e-bike, however all e-bike delivery staff will receive training and be provided with high-vis clothing to ensure their safety and the safety of others while out on the road.