USA | Starbucks will no longer charge for non-dairy milk or customising beverages with the launch of its new holiday menu.
Starbucks has announced that, starting with the launch of its holiday menu on November 7th, the company will no longer charge extra for customising beverages with non-dairy milk, making it easier for customers to make their Starbucks beverage their own.
The changes will only be implemented in stores located in the United States and Canada.
Brian Niccol, Starbucks chairman and chief executive officer, said this was a more inclusive approach to welcoming customers.
“Core to the Starbucks Experience is the ability to customise your beverage to make it yours. By removing the extra charge for non-dairy milk we’re embracing all the ways our customers enjoy their Starbucks,” said Niccol.
Substituting non-dairy milk – whether its soymilk, oatmilk, almondmilk or coconutmilk – in a handcrafted beverage is the second most requested customization from Starbucks customers, behind adding a shot of espresso.
When this change goes into effect on November 7, almost half of Starbucks current customers in the U.S. who pay to modify their beverage at company-operated stores will see a price reduction of more than 10.
“I made a commitment that we’d get back to Starbucks, focusing on what has always set Starbucks apart – a welcoming coffeehouse where people gather and we serve the finest coffee handcrafted by our skilled baristas,” continued Niccol.
“This is just one of many changes we’ll make to ensure a visit to Starbucks is worth it every time.”
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 40,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world.
Recently, the company announced it would collaborate with farmers to scale solutions that would ensure the future of the brand’s coffee. Through this, Starbucks opened two new coffee farms in Costa Rica and Guatemala with innovative technologies.
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