New York Deli, a popular New Zealand sandwich franchise with an American twist, is celebrating 15 years in business this month. New York Deli was originally founded in Christchurch in 2003. Since then it has become renowned for its ‘Hero’ sandwiches. They have a distinct American influence with customers able to choose options such as Brooklyn Short Rib and Midtown BLT, among many others.
Along with an American inspired menu, New York Deli has created a Big Apple theme in everything from its décor to a music playlist featuring Dean Martin and Frank Sinatra reflecting the early New York influence. The focus is on quality fast casual food in a comfortable environment.
Hospitality experts Mike Parkinson and Jack Meertens took over the business in 2010 and have used their extensive experience in the industry to take the brand to another level. The pair worked with Burger King for 15 years, opening 75 stores across the country, before taking on New York Deli and also helped introduce Carl’s Jr. to New Zealand.
“We’re proud of what we’ve achieved so far,” said co-director Mike Parkinson. “A lot of effort has gone into creating an experience that appeals to a broad range of customers, from students to tourists, and workers to families.”
“The menu has something for everyone, all made with the best quality ingredients, and has steadily evolved over the years. Along with our Hero sandwiches, we now serve bagels and our New Yorkers, which use bratwurst, chorizo and Cumberland sausage with a delicious combination of different fillings. Each store is also licensed so we tend to attract all types of clientele from breakfast through to dinner.”
New York Deli has built up a loyal customer base in Christchurch, with queues regularly stretching out of the doors. The aim now is to take the brand to the rest of New Zealand, with plans to open stores in Auckland, Queenstown and Dunedin.
“We have developed an offering that is different to what customers are able to get elsewhere,” said co-director, Jack Meertens. “We have proven that the concept works, our supply chains are well-established and we have a track record of happy, successful franchisees. Now, we’re looking forward to taking New York Deli to even more customers throughout the country.”
