In the United States, McDonald’s is partnering with the Biden Administration to expand access to the COVID vaccine.
The burger giant’s new initiative will start later in May with information on its billboard in Times Square, including facts from the White House and the Department of Health and Human Service's "We Can Do This" campaign. Then in July, McCafé cups and McDelivery seal stickers will lead customers to vaccines.gov, which has a plethora of information about COVID and details about where people can set up a vaccine appointment.
“We all want to protect ourselves and our loved ones and be together with our communities again. McDonald’s is excited to be doing our part for the people we serve, providing them with simple information that can help keep them safe,” said Genna Gent, U.S. vice president for global public policy and government relations, in a statement.
“This is a team effort—it takes all of us. We’re proud to enter this partnership to provide trusted, independently verified information about COVID-19 vaccines to our customers in the nearly 14,000 communities we serve.”
McDonald’s has championed the vaccine since the beginning of the year. In January, the brand announced that employees at company-run stores would receive up to four hours of paid time to receive the vaccine. Additionally, McDonald’s hosted a vaccine clinic earlier in May at its Chicago headquarters.
McDonald's isn’t the only major chain assisting with vaccinations. In January, Starbucks announced that it joined a coalition to help Washington state with its vaccine rollout. The company has lent several employees across operation services, labour and deployment, analytics and insights, store development, food safety and regulatory, and the Tryer Center, an innovation lab working to improve vaccination sites.