CHINA | Yum China Holdings has commemorated the milestone as it opened its 1,000th KFC store in the Guangzhou market area.
Yum China Holdings, Inc. has celebrated a major milestone for KFC in its Guangzhou market area, opening its 1,000th KFC store in the area.
In conjunction with this milestone, a new side-by-side KCOFFEE cafe was also unveiled, the 100th in Guangdong province, highlighting the growing popularity of this innovative business model. Yum China has expanded this model to over 500 locations nationwide and is on track to open 600 by year-end.
KFC became the first Western quick-service restaurant brand to enter the China market in 1987 with its first store in Beijing's Qianmen neighbourhood. The first KFC store in Guangzhou opened in the city's Yuexiu District in 1993. Incorporating not only good food but also Chinese cultural elements helped the brand to win the hearts of Chinese consumers, making KFC a household name across China. Over the past three decades, KFC has expanded to every province and region across the country with over 11,000 stores nationwide.
Over the years, Guangdong has served as an important testing ground for KFC's innovative products and business models. It was one of the first provinces where KFC introduced automated food trucks in parks and scenic areas and launched KFC breakfast kiosks in subway stations. More recently, in October of this year, KPRO, KFC's new concept store, which provides a diverse range of healthy and nutritionally balanced meal choices, opened in Guangzhou and Shenzhen.
"As we continue our growth story in China, KFC will continue to uphold our commitment to serve delicious, high-quality food; provide outstanding customer experience; and care for our customers,” said Warton Wang, General Manager of KFC China.
“Operational efficiency and innovation are dual focus points for us to effectively capture market opportunities and promote sustainable growth. KFC's story in China is still being written and the future will be even more exciting."
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