Around the world, the use of commercial full-motion 3DOOH billboards has become a popular trend. The first of its kind in New Zealand has been launched, showcasing KFC.
The advertisement displays the iconic hand of Colonel Sanders handing a bucket of the company’s famous chicken through a drive-through window, which then flies around the screen.
On location at Wellington Airport and the Newmarket Attrium, the creation of the billboard was a joint effort between Mediaworks, PHD, and Stanley Street.
MediaWorks Outdoor Director, Brad Morgan, said that KFC is known for its innovative advertising, making the perfect launch for the 3-D installation.
“3DOOH has been taking off around the world, and we’re thrilled to be able to offer the capability to our New Zealand advertisers. This technology gives brands an opportunity to push creative boundaries and stand out from the crowd,” said Morgan.
The anamorphic creation has been something that KFC in New Zealand has wanted to achieve for some time. Marketing Director, Leanne Too, said that the billboard is an out-of-the-box approach.
“It’s fantastic to work with the village to challenge the status quo and to dial up KFC’s Crave that Kiwis love,” added Too.
