U.S.A. | Pita Pit, the world's first Mediterranean fast-food concept, has spiced things up with a revamped menu.
Upholding its commitment to fresh, made-to-order meals, the new Pita Pit menu boasts a variety of tasty offerings perfect for on-the-go Mediterranean fare.
"We take great pride in offering fast, convenient, and healthy options that cater to a variety of tastebuds," said Peter Riggs, CEO of Pita Pit.
"These new menu additions are not only delicious, but a testament to our commitment to providing fresh, flavorful Mediterranean food that keeps our customers coming back for more."
These menu additions reflect Pita Pit's dedication to meeting the growing consumer demand for more health-conscious sandwiches and bowls that boast richer flavours and more complimentary ingredients while staying true to its Mediterranean roots.
The new menu follows Pita Pit's recent national rebrand announcement. The aim of the rebrand is to restore Pita Pit's former cult-following and reposition the franchise as the world's first Mediterranean fast-food concept. To complement the new menu, new features, such as a modernised restaurant design and drive-thru business model, technological upgrades, and a new logo, were introduced.
Pita Pit is also rolling out a full technological transformation. The brand is adopting the power of AI to create new brand assets, while also providing franchisees with cutting-edge technology solutions for streamlined operations. This includes tailored point-of-sale systems and comprehensive training to optimise efficiency and customer service. Meanwhile, for consumers, the Pita Pit app simplifies ordering, offering customisation options, straightforward payment, and order tracking for a seamless experience, whether dining in or getting delivery.
Pita Pit currently has 75 locations across the US, including locations in Hawaii and Alaska. With its new approach, Pita Pit is focused on strengthening the brand across the country, and is actively looking to grow its footprint in existing markets such as Denver, CO, Boise, ID, and Salt Lake City, UT.
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