U.S.A. | Pampered Chef, a Berkshire Hathaway company, has announced that Nevena Srebreva has been appointed as the company's next Chief Executive Officer.
Srebreva, formerly Pampered Chef’s Chief Field and International Officer, Wsucceed Andrew Treanor, who has led the company to achieve many milestones during his four years as CEO.
Srebreva has 25 years of experience in the direct sales industry, with a strong track record of developing high-performing sales teams. She joined Pampered Chef as Chief Field and International Officer to grow the company’s reach by building and strengthening its network of independent consultants and expanding internationally. Prior to Pampered Chef, Srebreva served in leadership roles at Vorwerk North America, where she helped launch Thermomix USA, and at Avon, where she drove business growth in the U.S. and in Europe.
Srebreva helped successfully grow Pampered Chef’s reach by expanding the company in Europe and transitioning the business to a virtual model during the pandemic. She also helped evolve the company's hybrid business model and digital business tools, including the successful launch of Pampered Chef’s award-winning platform, Table.
“I'm both honoured and excited to serve as CEO for this remarkable company that has been enriching lives for nearly 45 years,” said Srebreva.
“We’re a company that believes in the power of coming together for shared mealtimes. I’ve seen first-hand the passion our consultants have for our purpose and how, in helping others, they have found joy, flexibility, and a community they are proud to be a part of.”
As CEO, Srebreva is committed to strengthening the company's core business model as part of the growing gig economy, and continuing to innovate products, technology, and experiences that will enrich the lives of customers and consultants for years to come.
Pampered Chef has been part of the Berkshire Hathaway family of companies since 2002. Greg Abel, Berkshire Hathaway’s Vice Chairman – Non-Insurance Operations, offered his support for this next leadership chapter for Pampered Chef.
“Andrew’s leadership has been invaluable, and we extend our appreciation for his dedication and contributions to Pampered Chef,” said Abel.
“Nevena’s extensive experience in the direct sales industry and at Pampered Chef will position the company for continued success.”
Founder and chairman Doris Christopher said Treanor had been an innovative leader who has made a lasting impact on Pampered Chef.
“I’m confident that Nevena’s leadership and industry expertise will ensure our continued path to success.”
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