Jack Daniel's Country Cocktails is synonymous with delivering distinctive-tasting beverages with Southern sophistication and established tradition. Jack Daniel's Country Cocktails has announced the launch of its new hard tea, a nod to its Southern heritage, yet designed to meet the needs of the modern drinker.
Jack Daniel's Country Cocktails Hard Tea has perfectly combined black tea, ripe, true-to-fruit flavour, and a balanced, sweet finish. Jack Daniel's Country Cocktails Hard Tea will debut in four flavours, Original, Peach, Raspberry, and Blackberry, giving drinkers a bold and refreshing quality experience for those who know what tea is all about. Each flavour is perfect for sipping on the porch paired with a good conversation.
"We are excited about our launch of Jack Daniel's Country Cocktails Hard Tea entering the fast-growing hard tea category. Through our partnership with Brown-Forman and the iconic Jack Daniel's brand, we've developed a new twist on the beverage that pays homage to its traditional southern roots," said Keith Cunningham, VP of Partnerships - Pabst.
"All four of our great flavours each shine in their own way. It'll be hard to choose a favourite, but every flavour is guaranteed to deliver a smooth, bright and refreshing experience for consumers."
Jack Daniel's Country Cocktails Hard Tea will be initially trialled in 13 US states, including California, Texas, and Georgia. The Country Cocktails range consists of premium malt beverages from the company's family of brands.The Country Cocktails range was introduced in May 1992, and many of its products have been described as representing an authentic taste of America's South, represented by locally sourced and inspired ingredients.
Jack Daniel's was first founded in 1864, when its signature Old No.7 charcoal-mellowed Tennessee Whiskey was launched. The distillery is still located in the surrounding Tennessee area, and has become one of the world's most well-known whiskey and alcoholic beverage brands.
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