A collaborative initiative that includes 25 top New Zealand wineries called ‘Dare to Pink #sipnzrose” kicks off today, celebrating the summer tipple, Rosé.

Wine enthusiasts can discover a different New Zealand Rosé each day during February on sipnzrose.com and find out more about the wide range of styles, varieties and regions New Zealand has to offer. By voting for their favourite customers could win $500.

“With 28 wines made with 16 different wine varieties, from nine different regions, this line-up of New Zealand Rosé offers a great exploration into the multi faceted personalities of Rosé but you don’t have to be a wine expert, you just have to love the pink drink,” said co-founder Emily Camblin.

Launched in April 2015, Sip NZ Wine saw two passionate wine lovers and wine marketers, Caro Jensen and Emily Camblin, put their 25 years of international wine marketing experience together to get New Zealanders excited about the nations wine and its makers.