As the iconic Dry July campaign enters its 11th year, it's time to raise the excitement and rally Kiwis to join a month-long alcohol-free journey for an incredible cause. This year, Dry July is thrilled to announce a collaboration with local non-alcoholic beverage retail stores, welcoming aboard Altered and The Chiller as community partners.
Dry July NZ Trust is excited to expand its partnership network as it welcomes the community partners to join forces with the official campaign partner Lyres Non-Alcoholic Spirit Co. This collaboration marks a significant milestone in the campaign's mission to unite like-minded organisations in their commitment to making a difference for those affected by cancer.
Invercargill-based Altered, the South Island’s first non-alcoholic bar, store and online retailer, will donate 10 percent of all sales made online and in-store to the cause, while also offering free shipping for participants.
Altered founder Kelly Blomfield has a personal connection to the cause, witnessing friends and family affected by cancer.
“We understand cancer's impact on individuals and their loved ones. Many of us at Altered have friends and family members who have been affected by this devastating disease. We believe in the power of community and coming together to make a difference. By partnering with Dry July, we can raise funds and awareness for such a worthy cause,” said Blomfield.
Throughout July, The Chiller will support those taking up the Dry July challenge with inspiration, recipes, laughs, stories, and great non-alcoholic drinks. One dollar from every order will be donated to Dry July NZ Trust.
Founder of The Chiller, Amanda Boock, said she is thrilled to be partnering with Dry July NZ for the first time this year to help share its important message, raise funds to support people affected by cancer, and encourage those participating in the challenge to cut back on alcohol for their own health.
“At The Chiller, we’re on a mission to help people enjoy a life with less or no alcohol, to improve their health and outlook. I strongly believe that a good portion of New Zealanders want to drink less, and they just need to feel inspired and supported to give it a go,” said Broock.
Look Good Feel Better General Manager, Clare O'Higgins, has also welcomed the new partnerships for this year’s event.
"We couldn't be more thrilled to have The Chiller and Altered join our partnership family for Dry July this year. These two exceptional non-alcoholic beverage retail stores perfectly embody what we look for in a partnership. They not only acknowledge and appreciate the invaluable work we do, but they also wholeheartedly support our cause, which is truly inspiring,” said O’Higgins.
The Dry July campaign challenges people to give up alcohol for the month of July and raise funds for people affected by cancer. People can participate as individuals or may choose to create a team or participate as a workplace team.