Gull and DB Export are here to save the world: they’ve partnered to turn beer waste into a fuel-grade ethanol, killing three birds with one stone: food industry waste, fossil fuel damage, and the economic burden of filling a car.
In light of the fuel tax excise New Zealanders were hit with today, alternative fuels are looking more promising than ever. The environment is suffering, and so are consumers' wallets - it's time to try something new.
DB Export Brewtroleum is a biofuel made from the waste products of beer-making. Gull turns the ethanol the brewery supplies into a 98-octane petrol biofuel.
This is one of two world-changing initiatives the beer brand has launched in recent years as part of its Save the Entire World campaign, the other being Beer Bottle Sand. DB Export recognises the world could use a little help, and is promoting an action-oriented community through their campaign, which asks people to submit heroic ideas.
Kiwis have the chance to win biofuel vouchers through DB Export’s Save the Entire World Campaign – they just need to submit a world-saving plan. By submitting, entrants can win biofuel vouchers or a prize of up to $50,000. Aspiring world-changers can submit their ideas here.
This campaign shows sustainability has mass appeal –the beer-drinkers market segment was once entirely separate to alternative energy users. “We care about our country and we care about fuel,” commented general manager of Gull NZ David Bodger. “With DB Export Brewtroleum we’re helping to reduce waste and the resulting biofuel is cleaner burning with reduced emissions – it’s a win-win.”
The Brewtroleum will only be available at Gull Rosebank East in Auckland, from 8th-12th of October.
