Acclaimed New Zealand chef and ambassador Ben Bayly has featured in a new campaign by global brand Jarlsberg. The ‘Make a Sandwish’ highlights the versatility of Jarlsberg as both a cooking and entertainment cheese by challenging consumers to suggest a dish that should be made into a sandwich with the best recipes being turned into real sandwiches on the campaign site.

“Ben was selected to front the campaign because of his creativity and ability to turn the ordinary meal into an extraordinary dish,” said managing director of Vittoria food and beverage, Rolando Schirato. Bayly created three separate dishes for the campaign where he turned gaspacio soup, mac and cheese and a wedding cake into sandwiches, all using Jarlsberg cheese.