The Vital Bowl's new Chia Cups are a wholesome meal for any time of the day, making a great alternative to typical breakfast and for people on the go. Each Chia Cup is gluten, dairy, and preservative free with no added sugar. The two flavours include Raspberry Zing and Tropical Passion with plans to extend the flavour range over the next few months. Chia Cups are completely preservative free thanks to innovative and cutting edge technology High-Pressure Pasteurisation (HPP), a natural way of preserving food without adding preservatives.

After recently graduating from the University of Otago with a Bachelor of Applied Sciences in Consumer Food Science and Marketing, founder and director Sarah Worthington felt she needed to adjust her eating and lifestyle habits from the “scarfie ways”.

“I began cutting out sugar in my diet, doing lots of research around processed foods and sugar and learning to cook without it. This lead to The Vital Bowl, which offers breakfasts, which showcase my belief in bringing food back to the basics and cutting out the unwanted sugar. I wanted to create convenient, nutritious food made easy! The journey began from the ground up; selling our artisan products to Kiwis in local markets. This allowed for open dialogue with customers, resulting in a unique product as well as flavour combinations people actually want.”

Worthington is at BodyTech Gym in Mt Eden running a breakfast bench four mornings a week and at La Cigale French Markets on the weekends.

“Future plans include a more extensive flavour range of Chia Cups and potentially different sizes. Also, I hope to go to the Food Show and put forward my product for food awards.”

For more information contact Sarah Worthington on 021 137 2601 or email