Dwayne ‘The Rock’ Johnson and Dany Garcia have invested heavily in an ice cream brand, Salt & Straw.
Based in Portland, Oregon, Salt & Straw is known for its unusual and forward-thinking flavour combinations.
Johnson and Garcia have invested an undisclosed amount in the 20-location ice cream shop and will be involved in the creative directory and strategic advisors for the brand.
“Salt & Straw’s proven commitment to connecting with local communities through their storytelling and creativity make this strategic investment a natural fit,” said Garcia. “We’re thrilled to provide our expertise to build upon their forward-thinking and disruptive approach that has delighted consumers and inspired meaningful brand experiences.”
To celebrate the announcement of the investment, Salt & Straw announced a limited-edition flavour called ‘Dwanta Claus’ inspired by The Rock.