U.S.A | Lunchbox, a leading provider of enterprise restaurant technology solutions, has appointed ItsaCheckmate executive Stefan Hertzberg as its new Chief Revenue Officer.
This strategic addition to their leadership team came at a time when Lunchbox is rapidly moving upmarket, recently announcing the newest brand to join its circle - Biscuitville. With USD 1 billion processed in transactions across mid-market and enterprise brands, Lunchbox will leverage Hertzberg's expertise in growth to further expand upmarket with clients, technology, and partnerships at the forefront of the brand's strategy and operations.
Stepping in as Lunchbox's first-ever Chief Revenue Officer, Hertzberg will bring experience from his roles as an executive and SVP of Growth at ItsaCheckmate, Board member and advisor across numerous hospitality technology startups, and owner of Little Coyote Restaurant Group. Notably, at ItsaCheckmate, he played a pivotal role in scaling the organisation from under USD 1 million to over USD 20 million in revenue, achieving profitability, and securing partnerships with global restaurant brands like Wendy's and Inspire Brands.
In his role as chief revenue officer at Lunchbox, Hertzberg will be responsible for scaling enterprise-level partnerships for both restaurants and technology, optimising customer acquisition and onboarding funnels, and spearheading the development of the brand's world-class first-party catering product. His leadership will be instrumental in enhancing Lunchbox's operations, sales, and customer success frameworks to ensure clients receive a best-in-class experience, from onboarding to daily operations. Hertzberg's focus on client growth will involve working closely with the brand's customers to increase order volume and drive higher AOV through funnel optimisation and the company's focus on conversion rates.
"I am thrilled to join a company that stands at the forefront of restaurant technology innovation. At Lunchbox, we are uniquely positioned to transform how restaurants operate and engage with technology. My focus will be on harnessing our capabilities to drive significant increases in order volume and average order value, and delivering a catering solution that sets a new industry standard," said Hertzberg.
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