Foodservice operators across New Zealand have the chance to elevate their kitchens this autumn, with Nestlé Professional launching its 2026 MAGGI® and BUITONI® Professional National Promotion.
Running from 1 April to 27 May 2026, the promotion is designed to reward foodservice businesses for their ongoing use of trusted kitchen staples, while delivering tangible value through a mix of weekly prizes and a major grand prize.
At the centre of the campaign is the opportunity to win NZD 20,000 towards a kitchen upgrade, offering one lucky operator the chance to invest in new equipment, improve efficiency, or enhance their overall kitchen environment.
Alongside the grand prize, a strong line-up of weekly prizes ensures there are multiple opportunities to win throughout the promotional period. In total, 43 KOI Chef’s Knives and 14 Robot Coupe Mini MP 160 blenders will be given away, providing practical, high-quality tools that can be put to immediate use in busy commercial kitchens.
The weekly prize structure has been designed to maintain momentum across the campaign. In the first week, seven KOI knives will be awarded, followed by six in week two, and five per week thereafter. For the Robot Coupe blenders, one unit will be awarded in each of the first two weeks, with two units per week distributed for the remainder of the promotion.
Entry is easy. Foodservice businesses simply need to spend NZD 200 or more on MAGGI® and/or BUITONI® Professional products in a single transaction from a participating distributor. Once the purchase is made, entrants complete a short online entry form and upload their receipt to validate their entry.
Multiple entries are permitted, meaning operators can increase their chances of winning by continuing to purchase qualifying products throughout the campaign period.
The promotion is open to New Zealand businesses with a valid NZBN and applies to purchases made through participating foodservice distributors, including online channels.
Retail purchases through supermarkets and selected large-format retailers are excluded, ensuring the focus remains firmly on the foodservice sector.
For operators, the promotion offers more than just the chance to win. It reinforces the versatility and reliability of MAGGI® and BUITONI® Professional products - brands that are already widely used across commercial kitchens for their consistency, quality, and ease of use.
Whether it’s upgrading essential equipment, adding new tools to the kitchen, or simply enjoying the benefit of a well-timed win, the promotion is designed to deliver real value to operators.
With strong prize incentives, a simple entry mechanic, and products already embedded in many kitchens, the 2026 MAGGI® and BUITONI® Professional National Promotion is set to generate strong engagement across the sector.
Operators are encouraged to speak with their distributor, plan their purchasing, and take advantage of the opportunity to turn everyday orders into something more.
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