Masses of easter eggs left on The Warehouse shelves due to the countrywide lockdown will be donated to charity.
The Warehouse has decided to donate its unsold easter eggs to Women's Refuge and Kiwi Harvest.
"Following the Prime Minister's announcement that the Easter Bunny is an essential service, the least we could do is help to bring a smile to people's faces by ensuring everyone gets a chocolate egg for Easter," said chief executive Pejman Okhovat.
A large portion of The Warehouse’s stock will be donated to Woman’s Refuge and food charity Kiwi Harvest.
"Being a traumatic time for the tamariki in our care, we know that receiving an unexpected surprise from the Easter Bunny, who is definitively an essential worker, will be a source of joy during a difficult time for the whole whānau," said chief executive of Women's Refuge, Dr Ang Jury.
Kiwi Harvest will distribute its portion along with other essential items to those in need, through charities including the Salvation Army, Auckland City Mission, the Volunteer Student Army, Whānau Ora and other iwi organisations.