US | Taco Bell Trialing Plant-Based Meat

Taco Bell has announced that it will begin testing its new vegan meat at 95 locations around the Detroit area following a successful trial run in California.

The new “boldly seasoned plant-based protein” will be available as a substitute for no extra charge on the Taco Bell Menu. It will also be featured throughout the company’s Cravetarian menu – the specialty section for plant-based variations of classic Taco Bell menu items.

Consumers will be able to order dishes like the Crunchy Taco Supreme, Burrito Supreme, Nachos BellGrander, and Crunchwrap Supreme with the new plant-based protein. 

The fast-food restaurant’s vegan and vegetarian options typically relied on bean or potato substitutes for the central protein across the menu. Until 2019, Taco Bell’s plant-based options were not the highlight of its menu. Beginning when competing chains such as Del Taco started introducing plant-based proteins, Taco Bell shifted its menu to put plant-based alternatives in the spotlight.

Accompanying the plant-based push, the fast-food company is also enhancing its sustainable practices. Taco Bell partnered with recycling firm TerraCycle to launch a program to curb its hot sauce waste program.

The company revealed that nearly 8.2 billion single-use hot sauce packets end up in landfills each year, noticing a need to change. The company is asking its customers to help them recycle these signature hot sauce packets without getting rid of the iconic Fire Sauce packets.